While everyone was shitting on Cleveland's weather and sports, they were busy. Busy roller skating 10-mile trails, cooking up 5-star Dim Sum and death dropping in between beers. This place has attitude and pride. You have to when you're the butt of everyone's joke. Cleveland is a place influencers wouldn't be caught dead in. Good.

The Land For Life shows the different voices and stories of Cleveland. We turned a local nickname into a national campaign.